Tracking donations in Google Analytics 4

  • cazzani
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3 weeks 4 days ago #171380 by cazzani
I would like to track donations in Google Analytics 4 to better understand the sources of revenues.

Mi idea was to define a custom GA event based on the 'page_view' event triggered when donors come back to the 'donation-complete.html' page after payment.

However, I have no idea how to capture also the 'value' of the donation.

Any suggestion, best practise to share?

Stefano

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3 weeks 3 days ago #171401 by Mr. Dam
Replied by Mr. Dam on topic Tracking donations in Google Analytics 4
Hi Stefano,
First of all, you will need to make sure Google Tag Manager (GTM) or GA4 gtag.js have been installed in your template (Google Analytics > Data Streams > Global Site Tag (gtag.js)).
Next, we can add the script in Donation Complete page to track / and send the donation information.
Thanks
Dam

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3 weeks 3 days ago - 3 weeks 3 days ago #171402 by cazzani
Replied by cazzani on topic Tracking donations in Google Analytics 4
Yes, we have the gtag.js installed in our site.
Last edit: 3 weeks 3 days ago by cazzani.

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3 weeks 3 days ago #171403 by Mr. Dam
Replied by Mr. Dam on topic Tracking donations in Google Analytics 4
Hi,
You can submit ticket on category: Joom Donation and provide your site credentials. I will add script to track and send event with the donation summary.
Thanks
Dam

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