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E-commerce tracking / conversion with google analytics

  • OTWD
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6 years 3 months ago #130639 by OTWD
E-commerce tracking / conversion with google analytics was created by OTWD
Hi a client is using ad words to push his EB site. He needs to know how many ads resulted in a purchase.
I understand that analytics has E-commerce tracking that uses Gtag js
developers.google.com/analytics/devguide...s/enhanced-ecommerce

Does anyone have any idea or experience on how to use this with EB and Stripe checkout?
Thanks for any advice
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6 years 3 months ago #130656 by Tuan Pham Ngoc
Replied by Tuan Pham Ngoc on topic E-commerce tracking / conversion with google analytics
I don't have experience with this but you might want to go to Events Booking -> Configuration, put that Gtag js into Conversion tracking code config option

That tracking code will be rendered/executed on registration complete page and might help tracking the data you want

Tuan
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