For your valued information - a new european union law is coming with Juni 2026, requesting a dedicated withdrawal button for orders in B2C online shops. Details:
From June 19, 2026, nearly all online shops and digital service providers selling to EU consumers must implement a withdrawal button in accordance with the new EU Directive 2023/2673 (amending the Consumer Rights Directive 2011/83/EU).
Here are the main requirements and application details:
Who is affected?
• All businesses that conclude online contracts with EU consumers, granting them the statutory right of withdrawal (goods, digital products, services).
• Exemptions: Pure B2B shops, contracts without withdrawal right (e.g. bespoke goods), or purely offline contracts.
Placement & Design Requirements (from June 2026):
• The withdrawal button must be clearly visible, easily accessible, and unambiguously labeled (e.g. “Withdraw from contract here” or “Cancel my contract”).[3][2][1]
• Where to place it:
o Directly in the customer's personal area, wherever order or contract details are displayed.
o The button must be available throughout the withdrawal period (typically 14 days after delivery).
o Must be accessible and functional on mobile devices as well.
• The button is not required on every page, but must be available in the section where customers see or manage their orders or contracts (e.g. “My Account”, “Order History”, “Contracts”).[1]
• Clicking the button must open a confirmation page where the customer completes the withdrawal.
o After submission, the shop must immediately send a confirmation receipt (for example, via email).[2]
• The design and labeling of the button must not be misleading or hidden.
Legal consequences of non-compliance:
• Risks: Warnings, fines, extended withdrawal periods, and other sanctions if the button is missing or incorrectly implemented.[3]
• The requirement applies strictly for the duration of the statutory withdrawal period; after that, the button may be removed.
Technical Implementation Tips:
• Ensure accessibility (e.g. screen reader compatibility).
• For multiple orders/contracts, each must have its own withdrawal function.
• Both the button function and the confirmation email should be properly logged/documented for compliance reviews.
In summary:
From June 2026, every online shop serving EU consumers must add a clear, easily accessible withdrawal button to customer areas where contracts or orders are shown. The process must be as simple as making a purchase, and an immediate confirmation must be provided after use. Exact details and further guidance can be found in the new regulation.
Official reference:
See Directive (EU) 2023/2673
• Full text (EN):
eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32023L2673
• Implementation summary:
www.internetandtechnologylaw.com/amp/eur...n-rule-online-sales/
• Further explanation:
store.shopware.com/de/media50620347541m/...linie-2023-2673.html
