Not quite what I am talking about (at least I don't think) but not far off - I'm talking about having this information pushed into the data layer at every stage of the process using the enhanced analytics tracking referenced in the article I linked to - but that is a starting point I guess!
Is there some documentation about what variables can be used and how they are output?
I'm jumping in this old topic. I think it answers some of my questions. What I don't get is, what do I fill in under "Conversion Tracking Code". (In MSP -> Configuration) Should I add my analytics tracking code? (I already enabled E-commerce in the GA property) For example:
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="www.googletagmanager.com/gtag/js?id=UA-XXXXXX-XX">
window.dataLayer = window.dataLayer || ;
gtag('js', new Date());
Or something different? The goal is that Google Analytics will show the value of the purchased items.
I don't have experience with GTM , so I could not be sure. I only know that if you enter some code there, it will be included in subscription complete page (display to users after they complete the subscription process)