Ecommerce Analytics to support GTM Data Layer

Hi folks,

It would be helpful if there was an option to enable pushing ecommerce data into the data layer for google analytics via tag manager to capture.

support.google.com/tagmanager/answer/6107169?hl=en

Ruth

Not quite what I am talking about (at least I don't think) but not far off - I'm talking about having this information pushed into the data layer at every stage of the process using the enhanced analytics tracking referenced in the article I linked to - but that is a starting point I guess!

Is there some documentation about what variables can be used and how they are output?

Ruth

Hi Tuan,

I'm jumping in this old topic. I think it answers some of my questions. What I don't get is, what do I fill in under "Conversion Tracking Code". (In MSP -> Configuration) Should I add my analytics tracking code? (I already enabled E-commerce in the GA property) For example:

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="www.googletagmanager.com/gtag/js?id=UA-XXXXXX-XX">
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());

gtag('config', 'UA-XXXXXX-XX');
</script>

Or something different? The goal is that Google Analytics will show the value of the purchased items.